The product, PUR Purifier of Water , is a powdered water clarifier and disinfectant designed for outdoor recreation and emergency preparedness use.

PUR Purifier of Water provides clean drinking water at a very low cost per liter, and can be purchased in complete water treatment kits, or as additional replacement treatment packs.

Using some of the same ingredients used in municipal water systems, PUR Purifier of Water is engineered to be a mini-water treatment plant in a packet. The product removes dirt, cysts, and pollutants, and kills bacteria and viruses in contaminated water.

By removing the dirt and sediment through a flocculation process, PUR Purifier of Water gives a visible signal that water is clean and ready to drink.

PUR Purifier of Water will be the only powdered water treatment product sold in the United States that eliminates sediment, cysts, viruses, bacteria and pollutants. PUR Purifier of Water is simple to use, provides a taste similar to most household tap water, and is ready to drink after 30 minutes at a minimal cost per gallon treated.

Working together, P&G and Reliance Products will contribute to the Children's Safe Drinking Water program with every PUR product purchased. Since its start-up, the program has provided over 900 million liters of clean drinking water to people in developing nations with PUR Purifier of Water. The product has been proven to purify and cleanse water in some of the harshest conditions imaginable including during the Southeast Asia tsunami, the Pakistan and Indonesian earthquakes, and floods in India, Bangladesh, Haiti, Kenya, and Ethiopia.