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Reported by: Nicole Kilmer Friday, Apr 4, 2008 @02:55pm CDT WTVO/WQRF - Wal-Mart Stores Inc. plans to begin selling a line of Coca-Cola-branded T-shirts that are partially made from recycled plastic bottles. The shirts, listed at $7.50, will be in about 400 U.S. Wal-Mart stores starting April 14 and online at www.walmart.com. They will come in a variety of sizes and styles and include phrases written across them such "Rehash Your Trash" and "Make Your Plastic Fantastic." The shirts, called "Drink 2 Wear" apparel, are made from a blend of about half recycled polyethylene terephthalate, commonly marked as PET, and half cotton. Three to five plastic bottles are used to make each shirt, depending on the size. Last year, Coca-Cola began selling shirts made from recycled plastic at its World of Coca-Cola in downtown Atlanta and online at www.coca-colastore.com. The Wal-Mart deal, though, is the first time the shirts will hit a mass-market retailer. Wal-Mart is promoting the shirts as part of its Earth Month program. Coca-Cola plans to run television, radio and print ads for the shirts. "These fun T-shirts merge trend with consciousness, reminding shoppers that small steps - like recycling a few bottles - can go a long way toward helping to preserve our environment," said Stuart Kronauge, Coca-Cola North America vice president of marketing, in a statement. |
Wednesday, February 3rd, 2010
| Oregon, IL Bed & Breakfast Goes Green New owners take steps to make an old building a little greener. |
Wednesday, January 27th, 2010
| Byron Public Library Goes Green The new Byron Public Library was built environmentally-friendly. |
Tuesday, January 26th, 2010
| Governor Quinn Announces Guidelines for Illinois' ENERGY STAR® Appliance Rebate Program Over $12 Million in Federal Recovery Funds Available to Increase the Use of Energy Efficient ... |
| Governor's Green Youth Awards Illinois EPA accepting project applications from Illinois students. |
| Electric Car Maker Gets Federal Loan Tesla will borrow $465M loan to build a factory in Southern California. |
| IDNR Makes Plans to Restock Rock River Catfish among target species for 2010. |
Thursday, January 21st, 2010
| $6M Recovery Grant for Green Jobs in Illinois Rockford will benefit from green energy grant. |
Monday, January 18th, 2010
| Pine Mulch Now Available in Winnebago County Get pine mulch from recycled Christmas trees. |
Thursday, January 7th, 2010
| Christmas Tree Recycling Program 2010 Keep Northern Illinois Beautiful Christmas Tree Recycling Program |
