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Reported by: Nicole Kilmer Friday, Apr 4, 2008 @02:55pm CDT WTVO/WQRF - Wal-Mart Stores Inc. plans to begin selling a line of Coca-Cola-branded T-shirts that are partially made from recycled plastic bottles. The shirts, listed at $7.50, will be in about 400 U.S. Wal-Mart stores starting April 14 and online at www.walmart.com. They will come in a variety of sizes and styles and include phrases written across them such "Rehash Your Trash" and "Make Your Plastic Fantastic." The shirts, called "Drink 2 Wear" apparel, are made from a blend of about half recycled polyethylene terephthalate, commonly marked as PET, and half cotton. Three to five plastic bottles are used to make each shirt, depending on the size. Last year, Coca-Cola began selling shirts made from recycled plastic at its World of Coca-Cola in downtown Atlanta and online at www.coca-colastore.com. The Wal-Mart deal, though, is the first time the shirts will hit a mass-market retailer. Wal-Mart is promoting the shirts as part of its Earth Month program. Coca-Cola plans to run television, radio and print ads for the shirts. "These fun T-shirts merge trend with consciousness, reminding shoppers that small steps - like recycling a few bottles - can go a long way toward helping to preserve our environment," said Stuart Kronauge, Coca-Cola North America vice president of marketing, in a statement. |
Thursday, November 19th, 2009
| Local Auto Body Shop Goes Green A local body shop takes a green stance to help the environment. |
Wednesday, November 18th, 2009
| No Idle Zone Announces Green Night with the Ice Hogs Get Involved: Green Night with the Rockford Ice Hogs |
Monday, November 16th, 2009
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Extreme Makeover Builds "Green" House The Extreme Makeover home in Lena features some of the latest green technology on the market |
Monday, October 26th, 2009
| Green Ball 2009 Green Ball 2009 |
