Colored Diamonds Take Over Jewelry Sales as the Holidays Approach

Keen explains "they're different and I like usually a unique piece or something different or a different design."

Rogers and Hollands Jewelers has no shortage of the naturally colored gems. Jewelry experts say that colored diamonds are taking over engagements.

Rogers and Hollands Promotions Coordinator Lisa Petrucz says "people like something unique. They don't want to wear a diamond ring that their friends are wearing they want to have something very special and uniquely theirs, so the colored diamonds are popular and also people see them on celebrities." 

Rogers and Hollands has been in business for more than 100 years. They're the only jewelry store chain still operated by the family that started the business in Chicagoland decades ago.

Petrucz explains their secret to staying open; "Being family owned we bring in a large selection of diamonds and unusual things like colored diamonds for events that really attract people's attention. We try to do something different than everybody else."

Jewelry stores see an uptick in diamond ring sales near the holidays. And if you're planning on getting engaged Cena offers up some advice; buying a diamond is an investment.

Keen says "I wouldn't settle for something of lesser value just maybe because it'd be bigger. I would like to have a better quality diamond."