It's gone from a state-wide search to a city-wide joke.
The 14 runaway Wisconsin senators probably never knew they'd be part of a marketing campaign called "Hideaway in Rockford."
"In the video you never find anyone who's a senator but you do find people getting away from the work place world" says John Groh, President of the Rockford Area Convention and Visitors Bureau.
It's meant to highlight "getaway spots" and deals at restaurants, sporting events.
And of course, the clock tower where the senators first arrived.
"It’s very very cute, a way of turning lemons into lemonade." says Dwight Hophauf, GM of Clock Tower Resort.
Even Rockford’s own “Cheap Trick" guitarist Rick Nielsen showed off a hiding spot.
"I’ve been hiding out here 40 or 50; I don't even remember how many years.” says Nielsen.
And while one state continues to search for them, another nearby city is just glad they stopped by.
The clock tower has definitely taken advantage of the national spotlight with several new specials, and who knows maybe this latest campaign will give them an extra boost.