The new model features just a few improvements to its predecessor, the iPad 2, but some say it's worth the jump to upgrade.
"The specs of the device are very similar [to the iPad 2]," says AT&T spokesperson, Shawn Glinski. It has the new Retina Display [and the] 5 mega-pixel camera, so there are some enhancements within the product. But, the 4g network with AT&T is really the difference-maker."
Besides the new improvements, Kim Olsen of Belvidere says the new iPad will bring her family closer together.
"We'd like to use it so that we can Facetime with family [who don't] live in town," she says. "My parents have iPad 2's and my son would like to talk to them on it."
The iPad 3 starts at $499 and goes up in price from there for models with extra features.
But the price tag, even with a tough economy, doesn't seem to faze buyers.
"Just the evolution of technology, with tablets in general, has really excited folks," Glinski adds. "So, regardless of the economy, we're seeing a real growth with that sector of our business."