BELVIDERE - Dodge Dart sales
are up in the month of September, some 72% from August. Area Dodge dealerships can barely keep the
Dart on the lot, and people in
The Chrysler plant
"It actually gives customers that want choices another choice," said Bob Williams, general manager of sales at Anderson Dodge.
"You don't have to buy an import in order to get into this type of vehicle anymore," said Williams.
Last month 5,235 people made the choice to hop in a Dodge Dart. The car is classified by the EPA as a compact car. The compact car market makes up for more than 10% of total car sales nationwide, something Dodge has been missing out on the last few years.
"The last time we had anything like this was the Neon which they stopped building in 2005," said Williams.
"We sold tons of those little cars, they were great cars, still a lot of them on the road today, and it's nice to have a replacement for that finally."
sales means increased employment and increased employment means more disposable
"I've really noticed a lot of people improving their homes. People are reroofing, residing, stuff like that," said Stevens.
Stevens once worked
at the Chrysler plant before becoming a firefighter and paramedic with the city
"The fact that Chrysler put all those millions of dollars into this plant to expand it, retool it, means that they're going to stay here for a long time," Stevens said.
Alderman Stevens mentions with more disposable income in the hands of Dodge Dart employees, he assumes retail sales will hopefully take a turn for the better going into the upcoming holiday season. Stevens adds higher retail sales will also help the city too with an increase in sales tax revenue.
Chrysler on a whole is doing well. The rest of their sales number released today show sales up 10% from September 2011.